MGAP-4408 Marketing Management

This course provides a comprehensive view of the marketing strategy, which incorporates theories and techniques from different areas of administration. It presents a framework for the design of strategies based on the qualitative and quantitative analysis of consumers and the competition. The course includes a module on social marketing, which attempts to apply marketing tools on non-profit and government organizations. Participants interact and make decisions with the help of simulation software such as Markstrat. By the end of the course, students are expected to create a marketing plan.




Trujillo Carlos