IIND-3208 Desarrollo Avanzado de Nuevos Productos

The current globalization and expansion trends experienced in modern economies have led many companies to develop flexible structures that will allow them to cope with the current situation or, otherwise, to disappear. Product differentiation is presented as a conclusive alternative to remain in the current market. The systematic development of products is the most adequate manner to ensure market penetration success and, therefore, for each market type and for each organizational culture type, there may be different development systems and models.