GTEL-5103 Telecommunications Marketing Management

One of the objectives of this course is to foster the development of analytical and decision-making abilities. It provides the students with the necessary tools to interpret and analyze the market-related situations that companies face on a daily basis. Marketing Management is visualized as an integral part of business, and from this perspective, its implications and relations with other functional areas of the organization are studied. Additionally, the abilities required to design marketing strategic alternatives are developed based on the elaboration of a plan. The purposes of this program aim to: n Analyze the competitive atmosphere of industries n Orient the strategy towards the alternative use of infrastructure n Provide the companies with added value n Conduct research on the current necessities of clients in the IT market n Identify the reach of strategic implementation.




Ospina Silva Jose