ADMI-3826 Effective Branding and Advertising

This course is designed to provide skills and understanding of the role of brand development and advertising in connecting with consumers and building strong brands. Students will learn the fundamental principles and practices of strong brands, the interplay between brands and effective advertising, how to lay the strategic foundation for developing effective advertising and how to evaluate it. Ultimately, the goal is for students to become more effective managers of the advertising and branding process.

Credits

3

Instructor

Gomez Torres Teresa