ADMI-3848 From The Classroom To The Business World: How To Innovate?
Every company that vies in a competitive market must innovate and initiate, in order to provide customers with services or products better suited to their needs and demands. The capacity for innovative thinking is the key ingredient in development and advancement on both the business and personal levels. Therefore, understanding conceptual methods of innovation is crucial. The course will focus on teaching the tools of "Systematic Inventive Thinking" (SIT), a widely recognized method in the industrial arena based upon a mental process that generates ideas for solving problems, new product, process and service development, as well as marketing promises and creative messages.
Instructor
Gomez Torres Teresa
Catalog page for this course