MBAE-4321 Marketing Management
This course examines the interrelations between the objectives of marketing, market segmentation, benchmarking, marketing mix, marketing budgets and organization and consumer behavior. In the light of these interrelations, the course goes over the importance of market-orientation and the client approach in companies. It presents current theories and practices as regards managing the marketing function.
Instructor
Ospina Silva Jose
Catalog page for this course