MBAE-4332 Strategic Marketing
Participants are expected to achieve an in-depth understanding of structured marketing that will enable them to implement product or brand strategies. Using a simulator, the course studies the development of new products, resource distribution and competitive strategy. The course helps understand how the analysis and general management of data can help management make marketing decisions. It places particular emphasis on comprehensive problem formulation, market research design, the construction of instruments and sampling.
Instructor
Lozano Blog Carlos
Catalog page for this course