ADMI-3615 Sports Marketing
The goal of this course is to understand the functioning of a business plan in the context of the sportsman, clubs, teams, tournaments, championship and federations. This course will discuss why to advertise through sports, interpret the sport as a product, the marketing mix in sports and specific topics such as sponsorship, merchandising, media and new media and grassroots marketing analysing international and national cases.
Catalog page for this course