3000
Credits
3
Distribution
-
The course provides a summary of the knowledge acquired during the Programme, gathering it together in a practical, real, applied project, in line with the interests of the students. The objective is for the student to identify and analyse different alternatives to solve concrete problems in a company or organisation. Within the structure of the curricular program, this course provides the opportunity to develop abilities and the integration of previous knowledge of different areas, such as technology, organisations, Management, finance and marketing. Prerequisites: Organizations, Finances 2: Investment, Consumer Behavior, Models and Optimization.
Credits
3
Distribution
-
This course provides an opportunity for the student to explore a life option different from that of an employee by setting up his/her own business. Students who have no negotiating vocation can also find in this course an opportunity to discover their entrepreneurial potential, which is also a basic requirement for any professional wishing to be employed by a competitive, modern company. During this course, a business plan is drawn up and the technical aspects of the plan relating to marketing finance and production is complemented by discussions on both the human and the entrepreneurial spirit, life plan and career plan.
Credits
3
Distribution
-
The aim of this course is for the participants to reflect on their long term personal and professional goals and consequently to identify the pros and cons of a business career. This promotes the generation of ideas for the creation of new companies which are viable for the participants to achieve on different time horizons, according to their own personal and professional development goals. Students develop the ability to inject the (Intra-enterprise) Entrepreneurial Spirit into already established companies to make them more willing to accept the continuous introduction of innovations in response to changing situations.
Credits
3
Distribution
-
This is one of the integrative courses, which is intended to serve as a framework of experimentation for decision taking in a simulated real situation. It allows students to live through the decision making experience, analyse results and suggest courses of action in the different areas of management knowledge. The course includes essentially two groups of activities: the first is the incorporation of companies (creation, finding finance, global and functional strategy) and the second involves the decision making process necessary to put the company into operation in a competitive scenario. Prerequisites: Strategy
Credits
3
Distribution
-
Credits
3
Distribution
-
This course of elective character pretends to introduce and make the students sensible with the topics of: culture, cultural organisations and industries and their processes of management. The student must develop the analysis and comprehension skills for understanding the processes and the impact involved with these types of organisations. The course includes theory, case analysis, practical activities, conferences with experts, and cultural organisations visits.
Credits
3
Distribution
-
Credits
3
Distribution
-
The course Environment Management offers a program specially designed for students of different carriers who search to strengthen their leadership in public or private organisations of the third sector, which face threats of environment management.
Credits
3
Distribution
-
Credits
3
Distribution
-
Credits
3
Distribution
-
Credits
3
Distribution
-
Credits
3
Distribution
-
The students are able to choose between being Research Assistances or to develop a Degree Thesis Project. It is intended that the student carry out research into a subject interest to him/her, thereby strengthening abilities in investigation and the integration of previous knowledge.
Credits
3
Distribution
-
Credits
3
Distribution
-
The course is intended to make a more in depth analysis of the institutions and instruments which it involves, money, financial and capitals markets in Colombia and the United States, Europe and Japan.
Credits
3
Distribution
-
With the globalisation process of financial flows and the internationalisation of the Colombian economy, both private and State companies in the industrial, agricultural and commercial sectors, as well as indivi¬dual investors, are or will be exposed to one or several of the following types of risk: exchange (peso / dollar
Credits
3
Distribution
-
Credits
3
Distribution
-
Credits
3
Distribution
-
Credits
3
Distribution
-
This course is intended to go deeper into the different concepts of distribution as a market tactic, carry out studies of the factors which determine distribution, planning possible distribution programs and studying the Colombian distribution reality.
Credits
3
This course is to familiarise the student with marketing management in an international context, which implies an evaluation of companies' internationalisation process, the analysis and selection of markets of interest (market intelligence), the evaluation of different means of penetrating international markets, drawing up a marketing plan for this entry and the development of a product or service in the market chosen. The focus of the course is application through market intelligence workshops, the development of interactive cases, interaction with lecturers on themes specific to international marketing management and the preparation of an exportation plan for a company in the Expopyme program.
Credits
3
Credits
3
Distribution
-
The aim of this course is to extend the basic traditional theory of project evaluation transforming it into a useful tool applied to capital budget and project management in uncertain scenarios.
Credits
3
Distribution
-
Credits
3
Distribution
-
Credits
3
Distribution
-
Credits
3
Distribution
-
In this course, the student addresses the subject of information technology from the point of view of all aspects of an organisation: strategy, decision taking in technology, structure of an organisation, informatics dependence and the use of certain specific technologies such as databases or the Internet. The course is aimed at preparing administrators who are capable of leading the application of information technology in an organisation, applying it in the functional areas, with an in depth understanding of its dimension in the organisation as a whole.
Credits
3
Distribution
-
Credits
3
Distribution
-
Credits
3
Distribution
-
Credits
3
Distribution
-
The course focuses on the most important aspects of a business strategy in both an entrepreneurial and a corporate setting. Different models and frameworks of reference are presented, to enable the student to relate the organisation strategically to its environment. A company and a corporation are taken as an analysis unit, seeking to identify the bases of competitive advantage.
Credits
3
Distribution
-
Credits
3
Distribution
-
Credits
3
Distribution
-
Credits
3
Distribution
-
This Negotiation Strategies course provides the essential skills to conduct an effective negotiation. This mechanism enables to achieve goals that involve others, as well as to solve difficult scenarios and manage conflicts where "capture valor" for the circumstances that are to be transformed. The course enables the development of the main tools and useful behaviors to plan the negotiation itself, its assessment and process follow-up, through an experience and participative methodology of case simulation and revised theory from the analysis of the same.
Credits
3
Distribution
-
Credits
3
Distribution
-
Credits
3
Distribution
-
The goal of this course is to understand the functioning of a business plan in the context of the sportsman, clubs, teams, tournaments, championship and federations. This course will discuss why to advertise through sports, interpret the sport as a product, the marketing mix in sports and specific topics such as sponsorship, merchandising, media and new media and grassroots marketing analysing international and national cases.
Credits
3
Distribution
-
The course is to familiarise students with the international setting in which business is done, its variables, opportunities and threats of accelerated global development of society in the new millennium.
Credits
3
Distribution
-
Credits
3
Distribution
-
Credits
3
Distribution
-
The objective of this course is to create a space for reflection on the principals and fundamentals of marketing and its application to both the private and public problems that characterize the food supply chain, in order to help students in the definition of marketing strategies for products in this sector. The course will focus on recent trends in production, processing and distribution of food on a global scale. It will also consider elements that affect the international trade of perishable products and the political framework that influences the food industry.
Credits
3
Instructor
Gomez Torres Teresa
Credits
4
Distribution
-
Credits
4
Distribution
-
Distribution
-
Distribution
-
Credits
3
Distribution
-
Credits
0
Distribution
-
Instructor
Gomez Torres Teresa
The purpose of this course is to integrate companies with students and the University. The intern continues to be an active student of the University while he/she carries out his/her work at the company. This activity is complemented with monthly evaluation sessions, in which students share their experiences with other interns, from the same school as well as others participating in the activity. Professors, students, parents and entrepreneurs also attend and participate in these meetings. During the internship, both the company and the students will send the University periodic reports regarding the work carried out as well as the students’ performance in the company.
Credits
6
Distribution
-