MADM-4550 Estrategia
This course attempts to cover the main concepts for strategic formulation and competitiveness in enterprises and the students to develop strategic analysis thinking. Among other subjects we find: types of strategy, industry analysis, generic definition of strategy, value chain, analysis of skills and resources and their impact on strategy, corporate strategy, business, functional and international planning scenarios. In addition, we discuss the models of strategic implementation, management control and integral control box (Balance Score Card).
Periodo en el que se ofrece el curso
202010
Idioma en el que se ofrece el curso
Español
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