CELE - Postgraduate Certificate in Electronic Commerce

Course objectives include: guiding the strategy to the market using technology, prepare a practical exercise of the marketing process and determine how e-Business influences its development, identify opportunities to add value to clients, position companies within the technological environment by identifying organizational differentiators that benefit from market opportunities, and acknowledge potential benefits of community integration through technological networks with employees, partners, clients, vendors, distribution channels and competitors.

The objective of this course is to develop student´s skills to explore the Business Intelligence potential from the business strategic perspective, specially CRM, understand how data warehouses, multidimensional analysis and data mining contribute to the company´s strategy, understand the main tasks associated with the development of a data warehouse and its precedence, explore the decision support systems and the data analysis quantitative model and their use with modern knowledge discovery from databases (KDD Knowledge Discovery in Databases) to partially or totally settle business problems, offer practical experience with the Data Base and Business Intelligence technology infrastructure available at the university (XL MINER, SAS ENTERPRISE MINER), and provide an overview on Knowledge Management concepts.

This course portrays basic concepts related to Supply Chain Management, its principles and key elements linked to integration, synchronization, its technological map, SCOR model, EC map and the best technological practices. Additionally, it is intended to offer a management and strategic vision of management processes of an organization, centered in the use of information systems, to promote research and proactive activity regarding the process management and installation of useful work in which all of the concepts learnt in class could be applied.

This course portrays the main types of technologies involved in electronic businesses, the important decision making process and decision criteria. Additionally, the technology management would be analyzed and it will also present available methods in order to align the company strategy with that related to technology.

The objectives of this course are the following: offer competitors an integrated vision of the determining factors on the creation of new businesses: the businessman and his abilities, the business opportunity and the company, and the environment of new businesses. To analyze critical factors of success in the creation and development of a new business, as well as a performance of a useful approach of the generation and the analysis of an idea of new businesses that can potentially become businesses. Additionally, it is intended that all of the students obtain the necessary tools in order to evaluate an electronic business project, with a holistic vision that combines the capacity to find the true sense of business, as well as any given based-technology, taking into account detailed tools to evaluate technologies and applications available in the market, in order to reach a business solution. The course has an important educational component. There is intended for the students to have at reach the necessary tools.

This course portrays the most important aspects that cannot be taken for granted in Change Management and company innovation. This course also is aimed to treat Organizational Change, which intends to generate clarity and understanding of change origins, sources and interdependence, to raise public awareness and engage participants in understanding and the use of methodologies in order to manage it, as well as general position before change processes, its role as external signs identifying actor, catalyst or influence actor so it can happen, could be managed and headed in a proper manner.

The objectives of this course are the following: To know and analyze the national and international legal frame of the main aspects involved in the ICT´s use in all of the activities, particularly in electronic trading. Other objectives of the course are to indentify the incidence and effects of technology in legal processes related to business management and to identify strategies to lessen legal risks in electronic trading.

In this course, the student must develop a useful project in the company or to set out and design the creation of a new one by using the concepts learned in the specialization. The main idea is to develop a project in the various specialization periods, to conclude it and draft the final version during the course.