CELE-5501 Strategic Marketing Management
Course objectives include: guiding the strategy to the market using technology, prepare a practical exercise of the marketing process and determine how e-Business influences its development, identify opportunities to add value to clients, position companies within the technological environment by identifying organizational differentiators that benefit from market opportunities, and acknowledge potential benefits of community integration through technological networks with employees, partners, clients, vendors, distribution channels and competitors.
Instructor
Salgado Pinilla Javier
Catalog page for this course