ADMI-2302 Marketing Research
Today, a Market Information System, which provides organisations with a guide to strategic and operative direction, is of vital importance. This is why the course is aimed at familiarising students with the different data analysis methodologies by providing the basic tools to enable them to interpret the results obtained from an investigation of decision making from the managerial perspectivToday, a Market Information System, which provides organisations with a guide to strategic and operative direction, is of vital importance. This is why the course is aimed at familiarising students with the different data analysis methodologies by providing the basic tools to enable them to interpret the results obtained from an investigation of decision making from the managerial perspective. Prerequisites: Consumer Behavior, Probability and Statistics II.
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