MADM-4303 Gerencia de Mercadeo
This course aims to present the theoretic and practical concepts of the role played by marketing in organizations and society. Students are expected to acquire a basic understanding of how an organization relates with the market and how it uses marketing instruments to approach the consumer and deal with the actions of the competition.
Periodo en el que se ofrece el curso
202010
Idioma en el que se ofrece el curso
Español
Catalog page for this course