MADM-4303 Gerencia de Mercadeo

This course aims to present the theoretic and practical concepts of the role played by marketing in organizations and society. Students are expected to acquire a basic understanding of how an organization relates with the market and how it uses marketing instruments to approach the consumer and deal with the actions of the competition.

Credits

4

Periodo en el que se ofrece el curso

202010

Idioma en el que se ofrece el curso

Español