DISE-2306 Producto I
The course intends, from the student awareness as consumer, to present a theoretical-practical approach to different instances of the product consumption experience: desire, motivation, perception, brand identity, market knowledge, purchasing experience and use experience. Likewise, the course provides students with tools that will be useful to explore and understand their consumers and to accurately respond to their needs.
Periodo en el que se ofrece el curso
202010
Idioma en el que se ofrece el curso
Español
Catalog page for this course