* Estas tres acreditaciones, conocidas también como la “Triple Corona”, son consideradas las credenciales de mayor importancia y reconocimiento internacional, lo que ubica a la Facultad a la altura de las más prestigiosas escuelas de negocio del mundo.
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Student Profile
The students of the Master's degree in Marketing at the School of Management are people with remarkable intellectual and academic capacities, who have professional experience and enormous potential to lead and manage innovative, competitive and effective marketing strategies.
In particular, the applicants to this Master's degree in Marketing are professionals with at least two (2) years work experience, interested in progressing in the area of marketing and having an impact on their corporate milieus, through rigorous academic training, and having the opportunity to share multiple experiences and perspectives.
Objectives
The Master in Marketing is a formal program intended to develop the skills and competences of its participants to perform with success in executive roles within the marketing sector. With such perspective, the program was structured as a set of interrelated basic marketing knowledge and tools, prompting among its participants a dynamic thinking structure and skills to identify and solve problems, as well as the design and development of strategic marketing plans.
Through the Master in Marketing, the student is enabled to:
- Acquire basic, relevant knowledge of marketing in an organization, assimilating it and mastering it to later apply it on real projects.
- Develop and strengthen the use of quantitative methods, applications and tools for identification and solution of problems.
- Be aware of the existence and relevance of the international dimension of life in the organizations and the society at large.
- Develop skills for marketing decision making and the solution of business problems.
- Acquire the discipline of individual continuous learning.
- Develop and consolidate interpersonal behavioral dynamics, team work, and effective communication.
- Become aware of the ethical implications and social responsibility associated with the decisions made.
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Model Program
First Semester - 9 Weeks
Second Semester - 16 Weeks
Third Semester - 8 Weeks
| MMER-4311 | Mercadeo Internacional | 2 |
| Total Credit Hours: | 6 |
Fourth Semester - 16 Weeks
Student Profile
The students of the Master's degree in Marketing at the School of Management are people with remarkable intellectual and academic capacities, who have professional experience and enormous potential to lead and manage innovative, competitive and effective marketing strategies.
In particular, the applicants to this Master's degree in Marketing are professionals with at least two (2) years work experience, interested in progressing in the area of marketing and having an impact on their corporate milieus, through rigorous academic training, and having the opportunity to share multiple experiences and perspectives.
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