ADMI-2206 Electiva Comportamiento del Consumidor

The purpose of this course is for students to be capable of understanding the decision processes regarding purchases in consumers (individual and institutional) where they affect the external and internal variables of individuals. The course is aimed at stimulating the development of the skills to interpret and analyze marketing situations that companies go through day after day in relation to decision making processes. Prerequisites: Fundamentals of Marketing

Credits

3

Periodo en el que se ofrece el curso

202010

Idioma en el que se ofrece el curso

Español