Administration: Market Intelligence Specialization
| Qualification |
Market Intelligence Specialist |
| Qualified registration |
Resolution No. 19195 of October 11, 2021 - Valid for 7 years. |
| Level |
Specialization |
| Duration |
Five bi-monthly periods |
| Numberofcredits |
twenty |
| Working day |
Nocturnal |
| Modality |
In person - Bogotá |
| SNIEScode |
54526 |
The Specialization in Market Intelligence strengthens students' analytical skills
of data that supports strategic marketing decision-making based on the application of
analytical research tools that allow us to understand the consumer in a comprehensive manner and
market dynamics.
Objectives
- Learn to base, propose and support marketing decisions based on the use of market data analysis tools, methods and models.
- Learn analysis-oriented technology to exploit the potential of market information in an organization
Applicant Profile
Professionals from different disciplines who have at least one year of work experience interested in acquiring knowledge and tools for decision-making in marketing.
Study Plan
The Specialization in Market Intelligence is offered part-time for one year, during which 10 subjects are taught in total, structured in five study cycles respectively. Each of these cycles lasts 8 weeks. For the purposes of academic load, the ratio of contact hours vs. individual student work hours is 1 to 2.4.
Model Program
First Semester
| IMER-5001 | Estadistica Aplicada a Mercadeo | 2 |
| IMER-5002 | Comportamiento y Medición del Consumidor | 2 |
| Total Credit Hours: | 3.5 |
Second Semester
| IMER-5004 | Investigación de Mercados Cualitativa | 2 |
| IMER-5003 | Análisis del Mercado y Entorno Competitivo | 2 |
| Total Credit Hours: | 3.5 |
Third Semester
| IMER-5006 | Segmentación y Posicionamiento | 2 |
| IMER-5005 | Investigación de Mercados Cuantitativa | 2 |
| Total Credit Hours: | 3.5 |
Fourth Semester
| IMER-5008 | Análisis de Decisiones Aplicada a Mercadeo | 2 |
| IMER-5007 | Sistemas de Información de Mercados | 2 |
| Total Credit Hours: | 3.5 |
Fifth Semester
Alumni Profile
This is a professional who integrates methodologies and technologies for the collection and analysis of information, with the aim of supporting decision-making in marketing.
Contact-Information