ADMI-2301 Fundamentos de Mercadeo

The purpose of the course is that students acquire the basic knowledge to enable them to develop a global, generalised vision of the elementary principals which form the modern concept of marketing. The course is not only concentrated on transmitting the fundamental principals of marketing, but is also to apply them in the real world.

Credits

3

Periodo en el que se ofrece el curso

202010

Idioma en el que se ofrece el curso

Español