ADMI 3313 Sales and Distribution Managem

The role of the commercial department nowadays is facing rapid changes and in most companies it has become an area of major importance and impact in the results of the operation. The Commercial Manager and his/her sales force have become vital for the company to face the challenges to survive, adapt to the changing conditions and guarantee the continuity of the operation in a profitable way. The purpose of this course is to provide students with up to date information and a firm foundation for understanding all main components of sales and distribution management in order to enable them to perform adequately in their managing careers.

Prerrequisito: Fundamentos de Mercadeo

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