The Master's in Marketing provides you with a solid training with practical and theoretical knowledge to design and implement marketing strategies, differentiated by their innovation, their argumentation with analytical support and the integration of local and global perspectives.
Our pedagogical approach is distinguished by the integration of the professional experiences of teachers and students and the use of methodologies to learn to diagnose problems and formulate marketing solutions applied to work environments.
The Master's in Marketing is a postgraduate course aimed at those people with work experience, who wish to perform successfully in the field of marketing and seek to develop and strengthen their professional skills and abilities through a novel, challenging curriculum with broad international content. Our students learn about marketing theory, according to the state of the art in the different topics, and compare what they have learned with practice, through different methodologies, in their work environments.
Applicant Profile
Professionals from any discipline with at least two years of post-graduate work experience, motivated to strengthen their decision-making skills and abilities that will enable them to project their career in marketing.
Student Profile
Students of the Master's Degree in Marketing from the Faculty of Administration are people with the ability to take on intellectual and academic challenges, have professional experience and have great potential to lead and manage differentiated, innovative, competitive and effective marketing strategies.
Objectives
Through the Master's in Marketing, the student:
Goal 1: You will be a professional who reflects on his or her actions from an ethical, social, economic and environmental perspective.
- You will identify ethical dilemmas in a complex marketing situation to propose and support your decisions.
Goal 2: You will become a marketing decision maker based on the integration of your knowledge, theories, models and information analysis tools.
- You will make market decisions based on analysis models from different perspectives.
Goal 3: You will be a professional who innovates, from Marketing, in the generation of sustainable value for organizations.
- You will design innovative strategies that generate value for the organization.
Goal 4: You will be a professional capable of communicating your ideas effectively.
- You will make assertive oral presentations to communicate your marketing proposals.
- Make marketing proposals through written documents.
Plan-de-estudios
The curriculum is designed with a structure that includes:
- Initial courses that provide key knowledge, quantitative strength and framework for decision making in marketing.
- Information analysis courses that allow you to identify opportunities and build marketing proposals with analytical support.
- Electives that allow students to delve deeper into different marketing topics based on their interest.
- Integrative courses in which students articulate the knowledge acquired during the master's degree and develop the competencies and skills to make strategic decisions in marketing.
- Workshops to develop managerial skills.
Research Areas and Emphasis
The Master's Degree in Marketing is a master's degree that seeks the advanced development of competencies and skills that allow the solution of problems or the analysis of particular situations of a disciplinary, interdisciplinary or professional nature of marketing in organizations. Therefore, its focus is not research but practical.
Model Program
Entry to the program is annual and the first cycle is offered in August of each year.
First Semester - 9 Weeks
Second Semester - 16 Weeks
Third Semester - 8 Weeks
| MMER-4311 | Mercadeo Internacional | 2 |
| Total Credit Hours: | 6 |
Fourth Semester - 16 Weeks
Alumni Profile
The graduate of the Master's degree makes marketing decisions to generate value and contribute to the innovative and sustainable development of organizations, based on the rigorous analysis of market information due to his level of knowledge in theories, techniques, tools and skills to evaluate market situations systematically, which allow him to design and execute strategies that build in an ethical and sustainable way to the needs of the market in organizations.
Contact Information
Contact Center:
Phone: (57-1) 3324144
WhatsApp Chat +57 313 8265279
mm.adm@uniandes.edu.co
Address: Cra. 1 No. 19 - 27
Hours of operation: Monday to Friday 7:00 am - 6:30 pm continuous hours
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